Viacom18 appoints Madison as media agency

The account was won post a multi-agency pitch.

In a recent announcement, Viacom18 Media has appointed Madison Media as media agency for all its lines of business. The account was won post a multi-agency pitch.

Sudhanshu Vats, group CEO, Viacom18, says in a press release, "We have constantly endeavoured to build a portfolio of iconic, distinctive brands and leverage synergies wherever possible. As we step into our next decade, the consolidation of our media duties under one agency will allow us to drive economies of scale and dial up synergies within the network. In Madison, we found a passionate, confident and committed partner with a varied body of work that cuts across industries."

Vikram Sakhuja, group CEO, media and OOH, Madison, says in a press release, “It is particularly exciting to be chosen as Viacom18’s consolidated media AOR at a point in time when it has successfully celebrated its first decade and is poised to develop segmented offerings for 130 crore Indians. Viacom18 is the country’s foremost storyteller with leading brands in almost every broadcast genre it operates in. Add to that the allied businesses the network has invested in –merchandising and live events – and for an agency nothing can be headier and more dynamic than be a partner in the marketing of such varied content.”