Havas Media wins Sterling Holiday Resorts' duties

The agency will handle strategy, content creation and design across all digital platforms.

Havas Media, India has bagged the integrated media duties of Sterling Holiday Resorts, a 100 per cent independently managed subsidiary of Thomas Cook (India).

Speaking about the win, Anita Nayyar, CEO, Havas Media Group, India and South Asia, says, “With almost three decades of experience in the hospitality sector and a growing customer base, Sterling Holidays is known to foster loyalty and setting hospitality standards. We are delighted to have on board yet another pioneer brand like Sterling that resonates well with our Meaningful Brands framework. We look forward to this association.”

Mohit Joshi, managing director, Havas Media Group, India, adds, “Sterling Resorts is an iconic brand which thrives on consumer experience & innovation which is also the philosophy at Havas.... At play will be Havas Media Group's integrated media skills centered on digital and mobile which is the need of the hour. We look forward to a long and mutually fulfilling relationship.”

According to the company statement, currently, Sterling has 28 resorts located in Agra, Anaikatti, Corbett, Daman, Darjeeling, Dindi, Dharamshala, Gangtok, Goa, Karwar, Kodaikanal, Kufri, Lonavala, Manali, Munnar, Mussoorie, Nainital, Ooty, Puri, Sariska, Shirdi, Thekkady, Yelagiri and Yercaud. The company also has 16 additional sites where it plans to add new resorts in the coming years. Most recently Sterling Holidays acquired ‘Nature Trails Resorts Private Limited’ - an adventure holiday company that operates resorts at four unique destinations in Maharashtra.

Commenting on the partnership, Peshwa Acharya, CMO, Sterling Holiday Resorts India, says, "Consumer today wants holiday experiences that go beyond great rooms, outstanding location and wonderful service, and that is what we provide. We are confident that Havas Media with its media understanding, especially on the Digital playground, will make Sterling stand for a special experience, and communicate the same meaningfully."