Rs 500 crore Marico biz moves out of Madison

The FMCG giant had initiated a media pitch in July this year.

Following a recently concluded media pitch initiated by FMCG giant Marico, Madison Media the incumbent agency on the account has lost the Rs 500 crore business, confirm industry sources.

Although there's no confirmation on the name of the next media buying custodian of the brand at this point, sources believe the account is headed to Lodestar UM.

Marico is one of India's leading consumer products groups, in the global beauty and wellness space. The FMCG company markets brands like Parachute, Parachute Advansed, Saffola, Hair & Care, Nihar, Nihar Naturals, Livon, Set Wet, Mediker and Revive, among others.