OMD India appoints Priti Murthy as Chief Executive Officer

Murthy is currently working with Maxus as chief strategy officer.

In a recent announcement, Omnicom Media Group India has appointed Priti Murthy as chief executive officer. She is currently working with Maxus as chief strategy officer.

In her new role, Murthy will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and securing new business and growth. Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA and India.

In a career spanning over two decades (of which 13 has been with Maxus) in media planning, insights and strategy, Priti's forte lies in transforming businesses - by facilitating brand teams to work through key challenges and achieving business objectives - and reinvented thinking in terms of product conceptualization and development. At Maxus, Priti has led the development of a Behavioural Science Lab that merges the disciplines of behavioural science, sociology, and psychology to solve real-life business problems. She is also a certified coach that value adds to her leadership skills.

Commenting on Murthy's appointment, Henderson, says in a press release, "OMD India is marked by an outstanding global and local client roster, a full-fledged national presence and a very talented team committed to taking OMD India to even greater heights. Priti's appointment will ensure OMD's accelerated growth that will not only take OMD to the next level, but also stay at the forefront of change. We are delighted that Priti is joining our network and are sure she will contribute to considerable growth of OMD."

Commenting on the appointment, Stephen Li, OMD's APAC CEO, says in a press release, "Our success as a network is clearly determined by the strength of our people and leadership. A comprehensive and intense search for the right leader, led us to Priti, who is the perfect candidate to spearhead the next phase of development in a critical market like India. A goals-oriented, industry leader with a proven track record of success especially in the realm of data, digital and content, Priti will ensure we continue to deliver on the OMD promise of championing powerful, creatively-led, insight-driven work for our clients."

Harish Shriyan, COO, Omnicom Media Group India, says in a press release, "As the media landscape continues to change at a dramatic pace, technology led innovation is crucial for the future of our business. Priti's role is not only as a key contributor in shaping and strengthening the value-proposition of our already established team, but also in bringing proven expertise that enhances our overall network. We are delighted to welcome her to OMD India."

Commenting on her appointment, Murthy, says in a press release, "It's a great role, with enormous possibilities. OMD is a network that has established itself as a strong agency, leveraging the best of innovation, creativity, and results. It's going to be an exciting future and I am committed to driving OMD's continued growth and ambition in India."