Matchbox Media bags media duties for Richfeel

The account was won post a multi-agency pitch.

In a recent announcement, Matchbox Media, a media arm of ITW Playworx has bagged the media duties of Richfeel, a trichology centre, hair and scalp clinic. The account will be serviced out of the agency's Mumbai office.

The account was won post a multi-agency pitch.

The mandate includes media planning and buying across platforms with a focus on performance marketing. The agency's first task will be to design and implement an integrated communication plan to take the brand to the next level and increase awareness amongst target audience.

Speaking on the association, Dr. Apoorva Shah, founder, Richfeel, says in a press release, "We are pleased to associate with Matchbox Media as our media agency. They impressed us with their strategic approach which was in line with our marketing strategy. We look forward to our partnership which will help in further building our brand in India."

Sidharth Ghosh, CEO, ITW Playworx, Mumbai, says in a press release, "We are privileged to work with a prestigious brand like Richfeel. With this win, we are looking forward to help the brand achieve their vision through our expertise."

Dipesh Negi and Mohit Mishra, founders, Matchbox Media, say in a press release, "We are glad to have won this account and are looking forward to help the brand achieve their objectives through the right communication."