Havas Media has won the global mandate for tyre brand, Michelin, confirm industry sources to afaqs! The account was won post a multi-agency pitch. The global win includes the India market.
The incumbent agency on the account was MEC, a media agency from the stable of GroupM.
Michelin, a tyre company, is dedicated to improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The group also has a Technology Center, responsible for research and development, with operations in Europe, North America and Asia.
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