Saurabh Tyagi joins Madison Media as General Manager

Based in Bengaluru, Tyagi will lead Titan's business.

In a recent announcement, Madison Media has appointed Saurabh Tyagi as general manager. Based in Bengaluru, Tyagi will lead Titan’s business.

Tyagi has 13 years of experience across media agencies of the likes of Mindshare, Zenith Optimedia, Maxus, Starcom Mediavest and Madison Media across markets - India, Vietnam and Malaysia. He joins the agency from Times Network where he was the head of revenue strategy and planning.

Tyagi, an Engineering graduate with a Masters in Business Administration from Welingkar Institute started his career in Madison Media where he was working on the Godrej account for a period of two years. His international assignments include general manager of Vivaki, Vietnam and client leader for Unilever at Mindshare Malaysia. He was also a business director at Starcom and Maxus for a period of six years in between.

Dinesh Rathore, COO, Madison Media Omega, says in a press release, "I am delighted to have Saurabh join and lead our dynamic team on Titan and am sure he will add a lot of value to the client’s business and our existing team."

Tyagi on his appointment, says in a press release, "I am excited to join Madison Media back. I started my advertising career with Madison and it has been an agency that exemplifies integrity across the board whether dealing with clients, media owners or employees. I am looking forward to leading a talented team on an exciting client like Titan with its portfolio of iconic brands and contributing to their success in time to come."