Publicis Media appoints Urvashi Khanna as Associate Director, content and brand solutions

Khanna will report in to Gautham Pingali, content practice lead, Publicis Media India.

In a recent announcement, Publicis Media India, has appointed Urvashi Khanna as associate director, content and brand solutions to strengthen its content practice. She will report in to Gautham Pingali, content practice lead, Publicis Media India.

The content practice provides across the board solutions on content in the area of strategy, insight, consulting, audit, production, tech, partnerships and publishing. It spans all forms of content, be it brand content, social content, influencer content or SEO content.

Khanna has been producing and writing for television for many years. She started her own production house and successfully promo launched shows on leading GEC channels. She also produced TVCs and digital ads for brands. She collaborated with Spykar to produce 'India's first web series'. Apart from running her own company, she has creatively helmed many shows and has run film and television sets in different capacities. As a creative director, she has executed various shows, documentaries and web series and has explored branded content both as digital brand solutions and short form programming.

On Khanna's appoitnemt, Pingali, says in a press release, "Urvashi is a fantastic addition to the team. With her strong background in storytelling and production, she is the apt fit for this role and we are delighted to welcome her on-board."

On joining Publicis Media, Khanna, says in a press release, "We live in very interesting times. Brands are beginning to feel the need to go beyond the clutter of everyday commercials. My role gives me the unique opportunity to create content that is both engaging and accountable. I am very excited to be a part of Publicis Media India."