MEC India to handle media duties for NMIMS

The account was won post a multi-agency pitch.

In a recent announcement, MEC India, the media agency from the stable of GroupM, has won the mandate to handle all media buying and planning for NMIMS Global Access School for Continuing Education (NGA - SCE). The appointment was the culmination of a competitive pitch process against undisclosed agencies.

NMIMS Global Access SCE (NGA - SCE) is a distance learning institute offering certified PG Management courses. NGA - SCE offers PG Diploma, Diploma and Certificate programmes in management.

Commenting on the win, Mukti Kumaran, GM West, MEC India, says in a press release, “MEC believes that an insights based data-driven strategy will help NMIMS realise its goals. We are happy to partner with NMIMS to help initiate more conversations among their existing and potential target audience. We look forward to doing some great work for NMIMS in the coming months.

Talking about the association, Rajiv Shah, director and CEO, NMIMS Global Access, School of Continuing Education, says in a press release, Our aim is to make our courses available to everyone who aspires to pursue their business management. The team at MEC understands our business objectives and the sector thoroughly and their media approach matches our needs. We are sure that this alliance will help us achieve our brand objectives.”

The account will be handled by MECs Mumbai branch.