NR Group appoints OMD MudraMax as its media agency

Earlier the agency was handling media duties only for Cycle Pure Agarbhati. Now the agency will handle media duties for all the brands under NR Group.

NR Group, makers of Cycle Pure Agarbathies, recently announced the appointment of OMD MudraMax as its media agency.

The agency will now manage the entire portfolio of NR Group, which will include national brands such as Cycle Pure Agarbathies, Lia (Agarbathies & Aircare), Rhythm, Vasu, Bansuri, Heritage, Om Shanti and Woods.

Arjun Ranga, managing director, N. Ranga Rao & Sons, says in a press release, "We found it apt to consolidate the business with one trusted partner like OMD MudraMax. We are looking forward to some exciting work from the team built on seamless integration with our various creative agencies.”

On winning the consolidated account, Gopalakrishnan Nair, executive vice president and principal partner, OMD MudraMax, says in a press release, "It is a good endorsement of our sincerity and commitment to our clients like NR Group. We thank the client for re-imposing their faith in us and we are glad to extend our partnership with such a prestigious organization. We have a lot of ambitious plans for all the brands, which are currently underway."