UCWeb appoints Xposure as its media agency

The account was won post a multi-agency pitch.

In a recent announcement, UCWeb, the Alibaba Group company, has appointed Xposure as its media agency. The account was won post a multi-agency pitch.

According to industry sources, the size of the account is pegged at more than Rs 100 crore.

In the past, the brand has worked with the agency on project basis and in the recent past had planned for UC News' campaign '#TrendOrNothing' featuring bollywood actress Anushka Sharma in it.

Commenting on the appointment, Constantin Wu, head of marketing, says in a press release, "International Business, Alibaba Mobile Business Group said "We have been growing exponentially ever since our launch in India. As someone challenging the status quo in this area, we saw in Xposure a partner who is not only agile and passionate but also displays a deep understanding of our business. We look forward to working with them more closely to take us to the next level."

Sundeep Sharma co-founder, Xposure, says in a press release, "Xposure has been at the forefront of launching challenger brands in the country and building them. We are delighted by this decision of UCWeb and are eagerly looking forward to taking the brand to the next level".

Rajul Kulshreshtha, co-founder, Xposure, says in a press release, "This appointment heralds a new phase for Xposure. Having won against giants of the industry we can say that we have fulfilled a goal for our agency when we set out to challenge the status quo in the industry. I think our journey with UCWeb has only just begun and there are miles to go before we sleep. We love the challenge that UCWeb has given to us, and we will be doubly committed to ensuring the success of the same".