Torie Henderson named CEO of Omnicom Media Group, South East Asia and India.
Jasmin Sohrabji has been appointed to a global leadership role with Omnicom Media Group, the media services division of Omnicom Group Inc. She will be replaced by Torie Henderson as CEO of Omnicom Media Group South East Asia and India. Henderson moves into the new role from her position as president, global account management, Omnicom Media Group Asia Pacific.
Sohrabji joined Omnicom Media Group in 2007 with the mandate of setting up OMD's India operations. She was promoted as CEO of SEA and India in 2013.
Commenting on the appointment, Cheuk Chiang, CEO, Omnicom Media Group, Asia Pacific, says, “Our success as a network is clearly determined by the strength of our people and leadership. In Torie we have a great leader, whose experience in client, talent and market development will assure that we continue the momentum that Jasmin and her team have built in our fastest growing region.
“As we welcome Torie in her new role, we are thankful to Jas for her great work and we wish her all the very best as she takes the world stage,” adds Chiang.
During her 11-year tenure with Omnicom Media Group, Henderson has held a number of leadership roles, including heading OMD International in Hong Kong and serving as the CEO of Omnicom Media Group Singapore. She helped grow the breadth of Omnicom Media Group’s client roster while also expanding the depth of its existing relationships with leading regional and global marketers.
Defining her priorities in her new role, Henderson comments, “Over the past several years, Omnicom Media Group agencies in South East Asia and India have delivered strong and consistent growth, as well as many of the industry’s most award-winning campaigns – my priority will be on developing the tools and talent required to accelerate growth, drive innovation and inspire creativity.”
Henderson will be based in Singapore, reporting directly to Chiang.
Omnicom Media Group is the media services division of Omnicom Group, Inc. (NYSE: OMC). Omnicom Media Group is made up of several media specialist companies. Among them are OMD Worldwide and PHD Network.
Omnicom Group Inc. is a global marketing and corporate communications company. Omnicom's branded networks and specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.