Duroflex appoints Lodestar UM as its media agency

The account was won post a multi-agency pitch.

In a recent announcement, Lodestar UM has bagged the media duties of mattress brand Duroflex post a multi-agency pitch. The account will be serviced out of the agency's Bengaluru office.

Mathew Joseph, director marketing, Duroflex, says in a press release, "We are pleased to have a leading media agency, Lodestar UM, onboard. We were impressed by their planning strength and their quick understanding of our marketing task, a flexible and collaborative approach in developing a plan that meets our needs and priorities. We look forward to Lodestar UM partner us on our new phase of growth journey."

Vaishali Verma, chief operating officer, Lodestar UM, says in a press release, "Consumers are increasingly getting more aware of the fact that good sleep pattern can lead to several health benefits. A good night's sleep is essential for productivity, overall energy, and physical and mental agility. As a company Duroflex understands this and is a pioneer in offering newer technologies to the consumers. We are extremely proud to partner them in their next phase of growth."