Hewlett Packard Enterprise appoints Adronik Media as digital agency

The agency will be responsible for the brand's digital marketing services which includes paid, owned and earned media activities.

In a recent announcement, Hewlett Packard Enterprise (HPE) Education India, has roped in Adronik Media as its digital agency. The development is the result of a pitch process that was initiated in January.

Adronik Media will be responsible for planning and executing a 360-degree digital branding of Hewlett Packard Enterprise (HPE) India Educational services provided by them.

The agency will develop digital strategies and media plans for HPE Education Services India. It will handle digital/social media requirements and maintaining publisher relationships of the brand.

Speaking about the account win, Rahul Tiwari, founder, Adronik Media, says in a press release, "We are very happy with our new association with HPEEducation India as its partner for digital services. India is realising the tremendous potential of the digital space as a medium of engagement. HPE is abig name in education, and we hope to use the digital sphere to further enhance its brand connect."

Karam Flora, co-founder, Adronik Media, says, "We presented the best of our digital strategy. Having found the category to be highly competitive, we found it to be one where a lot is possible with the digital medium. Our immediate mandate is to start big on the social networking area."

Abhishek Joshi, marketing manager, HPE Education India, says in a press release, "HPE Education competes in a fragmented market, We needed enhanced capabilities to create awareness in this complicated and competitive industry and after a search felt that Adronik had the assets and enthusiasm for the digital inroads we strive for. We are looking forward to this journey ahead."