VideoTap to unveil an interactive smart video platform

The platform offers consumers personalised real time video compilations, interactivity on videos, and 'direct-to-scene' watching.

VideoTap Digital, a media technology company, promoted by media veteran Dilip Venkatraman, former CEO of CNN-IBN and IBN7, and Savvy Dilip, former Group CMO of ITV Network, is all set to showcase VideoTap - their new video platform at the 4YFN - Mobile World Congress at Barcelona. The platform's creators say that it is a highly innovative, cloud based interactive smart video platform, powered by proprietary patent-pending technology, that is all set to transform the way video content is delivered, viewed and monetised.

According to an official statement, VideoTap addreses a specific gap in the video-on-demand space. "Consumers want video on demand, but many times they want to watch only a specific segment within a video, and not the full video. They also want to watch many such specific segments one after the other, continuously, for a personalized experience. They do not want to waste time to search from many videos. Addressing this gap VideoTap offers consumers personalized real time video compilations, interactivity on videos, and direct-to-scene watching", the statement explains.

Commenting on this Dilip Venkatraman, founder and CEO of VideoTap says, "VideoTap is an original concept and is fundamentally differentiated from existing offerings in the world. Our highly motivated and innovative in-house technology team has built this platform from scratch."

Co-founder and COO of VideoTap Savvy Dilip adds: "Consumers want more control over their viewing experience, and we have built an entire ecosystem to deliver an unparalleled user experience. We are excited about working with video publishers, especially broadcasters and production houses, to unlock the value of their content libraries."

With over 23 years of experience in media, Venkatraman's was last the Group COO of ITVNetwork, which operates news channels India News, NewsX, and Sunday Guardian. Prior to that he worked at Network18 as the CEO of CNN-IBN & IBN7.

Savvy Dilip till recently was the Group CMO of the ITVNetwork, (India News, NewsX & Sunday Guardian), where she developed and launched the network identity. Prior to that she worked at Network18 as the VP - Marketing for CNN-IBN & IBN7.