Zee Media's English News Network 'WION' formally launched

Titled 'WION - Be One With the World', the campaign will be launched across all media platforms.

Zee Media Corporation Limited's English news network, 'WION - World is One News', which was softly launched in August this year, today announced its launch formally with a 360-degree marketing campaign titled, 'WION - Be One With the World.' The multi-city campaign will take off across various platforms including television, print, radio, OOH, DTH and digital.

Rajiv Singh, executive director & chief operating officer, Zee Media Corporation Limited (ZMCL) says in a press release, "Targeting upscale viewers in India as well as the Indian diaspora, our endeavour is to showcase content that truly represents the spirit of South Asia with focus on India. Embracing our philosophy of 'Vasudhaiva Kutumbakam - The World is My Family', through WION we believe that news will be the common thread that binds us all together."

Sharing more details on the channel, Rohit Gandhi, editor-in-chief of WION, further adds, "In an increasingly divided and violent world, the content at WION is carefully curated keeping in mind the sensitivities of all regional identities. While the news genre already has different filters - American, British and Middle-East, there is no South Asian lens that helps the world understand the South Asian perspective on world affairs; WION aims to bridge this gap. WION targets a generation that is global, social, value-oriented, visual and technologically savvy. We tell stories relevant to a wider global audience and to the millennial generation that consumes news on the go. The news at WION is easy to consume without sacrificing in-depth analysis of issues."