Our endeavor is to now make the channel more inclusive: Ferzad Palia on Vh1 rebranding

The International Music Channel will now have original shows, entertainment and pop culture as a part of the programming.

Media conglomerate Viacom18 has announced rebranding of it's International Music Channel Vh1. Apart from International Music the channel now will also have entertainment and pop culture as a part of it's programming. The re-branded Vh1 will be unveiled Global Citizen Festival 2016 on 19th November

Commenting on the re-branding of the channel Ferzad Palia, business head, English and Youth Entertainment, Viacom18, mentions in a press release, "Vh1 India represents the changing entertainment preferences of the Millennials. It is to cater to these evolving preferences that the channel has refreshed its content and visual experience. Our endeavor is to now make the channel more inclusive by introducing original content and socially integrated shows into the mix."

It remains to be seen if this new and refreshed avatar, Vh1 manages to capture the imagination of India's youth.