"This will help the industry to plan campaigns with deeper insights": BARC India's Partho Dasgupta on Amagi partnership

The partnership will help Amagi's advertisers evaluate their national geo-targetted ad campaigns on BARC India software.

The targetted-TV advertisement solutions firm Amagi Media Labs has entered into a partnership agreement with the Broadcast Audience Research Council (BARC) India, Indian television's viewership monitoring body. The partnership will help advertisers monitor geo-targetted ad campaigns of brands across TV channels.

With this partnership, TV networks offering geo-targetted split of its national channels, including their national and regional feeds, will be monitored on a separate basis and will be listed across BARC India's interfaces. This will help Amagi's advertisers evaluate their national geo-targetted ad campaigns on BARC India's software.

"Our partnership with BARC InOur partnership with BARC India is proof of the increasing ad spends of brands geo-targetting on TV. As competition becomes local, be they large or small regional ones, brands need to target specific regions as their product has specific regional promotional needs," says Baskar Subramanian, co-founder, Amagi Media Labs. "This will help marketers measure the RoI (Return on Investment) of their targetted TV campaigns and fine tune their media strategies," he adds.

"As more and more companies opt for geo-targetted advertising, the importance of this data is only growing. This partnership is an essential tool in providing the industry with data that will help them plan their campaigns with deeper insights," says Partho Dasgupta, chief executive officer, BARC India.