Amagi launches AmagiMIX to woo small and medium businesses

The target-advertising firm will promote the tool through its TV campaign 'Yaari Yaari'.

India's targetted-advertisement solutions firm Amagi has announced the launch of a targetted media planning and ad buying platform for television ad spots. The platform has been named AmagiMIX, and it aims to cater to the needs of small and medium businesses who wish to move beyond print, radio, or digital media to advertise their brands to a larger mass through television.

"Advertisers who are familiar with online ad managers will find it easy to navigate within the AmagiMIX portal to create and launch high-visibility campaigns on television," claims the media release issued by Amagi.

"TV's popularity is growing in India. Overall, average time spent watching TV as well as viewership of TV is growing. In our internal survey done recently on a sample of SME advertisers to check their readiness of online media buying, 56 per cent of them preferred TV as a mode of advertising, but 65 per cent of them shy away from advertising on TV because of cost, and 30 per cent because of lack of knowledge of TV advertising process and difficulty in finding a trusted media agency," says Baskar Subramanaian, co-founder Amagi Media Labs.

He further asserts, "With AmagiMIX we are trying to address the above pain point and attempting to make TV advertising easy and affordable."

The tool provides for a host of easy payment options. Users can choose to either pay online in full, or partially (via their credit/debit cards or through netbanking), or leverage an NEFT/RTGS transfer for added security. Lastly, users can opt to pay a partial booking amount online and pay the remaining amount via cheque/bank transfer.

The launch coincides with Amagi's new television commercial titled 'Yaari Yaari' which will go on air across Amagi's vast channel bouquet to educate TV audiences about the viability of the tool. A departure from standard marketing procedure, the entire TVC has been scripted, conceptualised, financed, shot, produced, and edited in house at Amagi.