Havas Media enters Punjab; Appoints Ashok Bawa

The agency has opened office in Ludhiana, with Bawa as Business Director.

Havas Media, India continues to expand its national presence with the opening of a new office located at Ludhiana. The agency now has offices in seven Indian cities, and across 130 markets globally.

The expansion will enable international and local clients from Punjab, Haryana, Chandigarh, Himachal Pradesh, and Jammu & Kashmir markets to avail its expertise in a wide-range of marketing services covering strategy, media planning & buying, creative, PR, social media, mobile, data, research and analytics, across traditional and digital media.

Ashok Bawa has been appointed as Business Director of Havas Media Ludhiana. He comments, "There is a lot of potential in this market, and now Ludhiana has its first international media agency.. We have local insights, which, coupled with the expertise of the international group, will help both local and international brands develop meaningful and long-term relationships with local consumers."

Anita Nayyar, chief executive officer, Havas Media Group, India and South Asia commented, "The opening of Havas Media Ludhiana comes at a very strategic time as the group completes ten glorious years in the Indian media industry.. The team carries with itself an experience of more than forty years operating in Ludhiana and working with clients like Hero Cycles and others. We are confident that the team's expertise will help capitalise on local businesses around the region."

Mohit Joshi, managing director, Havas Media Group, India, added, "This move represents a commitment to continue to build on the success our team has accomplished. As we focus on the region's positive economic growth and expanding client network, we look forward to offering our customers a more efficient, competitive and meaningful communication solutions."