YuppTV enters into strategic partnership with ScoopWhoop

The partnership will see YuppTV Bazaar air ScoopWhoop's exclusive viral content for its audience worldwide.

YuppTV, an OTT (over-the-top) player in South Asian content, recently entered into a strategic partnership with ScoopWhoop media, an internet media and news company. The association is set to host ScoopWhoop's most exclusive viral content at YuppTV Bazaar.

After roping in video content offerings from players such as BBC Hindi, the India Today Group, and Vega Entertainment, the tie-up will make ScoopWhoop's viral Hindi and English content available to YuppTV Bazaar's worldwide audience.

Udaynandan Reddy, founder and CEO, YuppTV, says in a press release, "YuppTV Bazaar has carved a niche for itself among the tech-savvy digital users. We are affirmative that our association with ScoopWhoop will resonate with the evolving tastes and preferences of our digital users, enriching our complete entertainment and infotainment offerings on the platform."

Talking about the association, Prithwish Barman, creative director, video, ScoopWhoop, says in a press release, "We are excited to partner with YuppTV and host our entertaining Hindi and English content on its platform. YuppTV has had an inspiring journey so far, and we look forward to a long-term association with the established OTT player."