DDB MudraMax bags media mandate of itel Mobile

The account was won following a multi-agency pitch.

DDB MudraMax, a specialist offering from the DDB Mudra Group, has won the media duties of the Hong Kong-based itel Mobile, a brand from the house of Transsion Holdings Conglomerate, which is a major player in the mobile handsets category worldwide. The account was won following a multi-agency pitch.

itel Mobile has recently entered the Indian market with the aim to deliver value-driven offerings for the Indian consumer. DDB MudraMax - Media, the media arm of DDB MudraMax, will help create a holistic media strategy reflective of key metrics, in order to fulfil the brand's aspirations in India. Additionally, DDB MudraMax - Media, will also proactively identify and assess new media opportunities for the brand.

Commenting on the association, Sudhir Kumar, CEO, itel Mobile India, says, "We launched itel in India as a mobility-based connectivity solutions provider that could help eliminate the technological disparity existing between the urban and the rural geographies. The response that our products have received from the Indian consumer so far has been highly encouraging. We look forward to build on our impressive initial showing and firmly establish itel as a brand that provides highly relevant, value-plus offerings to aspiring Indian mobile phone owners."

He adds, "itel has marked its grand India entry by selling over 14 lakh handsets in just a couple of months. We believe that with this association, we will be able to further penetrate and scale the brand's presence and image across India."

Gaurav Tikoo, chief marketing officer, itel India, adds, "Since the Indian market is vital to our long-term global strategy, we wanted to leverage traditional and new-age media channels to increase the awareness of our value-driven offerings within the country's consumer base. Partnering with a proven indigenous player such as DDB MudraMax will allow us to further our brand proposition as the leading provider of high quality feature and smartphones. We look forward to the association, and are confident that it will help us drive adoption for our best-in-class mobility-based communication solutions."

Commenting on the new win, Tarun Nigam, executive vice-president, (EVP), DDB MudraMax - Media, shares, "It is a proud moment for us to handle such a big mobile brand. The mobile space is an extremely competitive one and we look forward to offer integrated and innovative media solutions for the brand, and grow with clients as they grow their business."

itel was launched by its parent company Transsion Holdings with the focus on delivering cost-effective and high-specification mobile devices. Owing to its understanding of consumer requirement, its affordability and quality, itel has a presence in China and Africa as well.

DDB MudraMax is a specialist offering of the DDB Mudra Group, with diverse businesses including media, experiential, and out-of-home (OOH).