TCL Corporation appoints Vizeum as AoR

The media agency will handle the company's 360-degree communications duties.

TCL Corporation has appointed Vizeum, the media agency from Dentsu Aegis network, as its media Agency of Record (AoR). The agency won the account following a multi-agency pitch. It is estimated that the marketing spends will be around Rs 35 crore.

Commenting on the partnership with TCL, Amita Karwal, chief operating officer, Vizeum, says, "I am delighted to be given the opportunity to build a brand in a category where the market and consumer dynamics are changing continuously. We look forward to support the brand across all marketing communications platforms.”

Shripad Kulkarni, managing director, Vizeum, says, "We are happy that TCL has chosen us as its AoR. We understand the challenges in scaling-up in this category and are setting up a bespoke team comprising specialists across relevant communications platforms for TCL.”

TCL Corporation, a global corporate Group focussed on the production of smart products and the provision of online application services, announced its entry into the Indian market with the launch of a range of smartphones and televisions through an exclusive tie-up with Amazon.

Speaking about the new partnership with Vizeum, Praveen Valecha, regional director, TCL, says, "The agency has demonstrated a deep understanding of the categories, with an offline and online integration for the launch. We believe its 'digital-at-its-heart' approach will help us build our brand and we look forward to partner with it in our journey to launch a comprehensive mobile and television portfolio.”