BARC India Launches BARC India Media Workstation (BMW) online certification

Users can log in any time to appear for the online test beginning July 20, 2016.

The Broadcast Audience Research Council (BARC) India has announced the launch of the BARC India Media Workstation (BMW) Online Certification. This comes after the media industry's request asking for a standardised testing and certification tool that will enable professionals, as well as employers/organisations to evaluate their media proficiency.

The BMW Online Certification (which started from July 20, 2016) will provide a standard for skill measurement and certification of professionals engaged in TV viewership measurement, research and analytics, media planning, and sales and marketing, as well as for students keen to pursue a career in these fields.

"The certification programme will not only help BMW users to improve their employability quotient, but will also help organisations appraise the skill-level of their employees with the help of a pan-industry measurement standard. Students of media and marketing courses will also benefit by taking these courses and be market ready," says Partho Dasgupta, CEO, BARC India.

BARC India claims to have already trained over 5,000 media professionals on its BMW platform.

For more information on BMW Online Certification one can visit http://www.barcindia.co.in/bmw-online-certification.aspx or write to bmwcertification@barcindia.co.in