Social Kinnect launches digital media buying and planning arm Media Kinnect

The agency sees a 40 per cent growth in digital media planning and buying service.

Social Kinnect, a Mumbai-based digital marketing agency has launched Media Kinnect, a self-sustained media unit within the agency that specialises in core digital media planning, buying, and creative strategising.

Media Kinnect will be an independent media arm solely set up with the primary focus on online media planning, buying, and creative strategy. Its goal is to provide the best RoI (return on investment)-driven results through the team's expertise, along with a state-of-the-art media command centre equipped with real-time analytics tools to provide a statistical edge for optimal performance.

Commenting on the launch of Media Kinnect, Rohan Mehta, chief executive officer and founder, Social Kinnect, says in a press release, "While building up the various services across digital, we now believe through our learnings that within digital, media buying and planning is the most sought-after service, considering it has a year-on-year growth of over 40 per cent."

He further adds, "Media buying and planning has a significant impact on businesses and brands today. Considering that our goal is to provide brands with the desired results, our approach is focussed upon treating the client's money as our own. We believe that one solution will never fit all and that clients' needs have to be tailor-made to fit their requirements."