YuppTV ties up with Future Today to air kids and cookery content on YuppTV Bazaar

The kids and cookery content will be taken from Happykids and ifood.tv, respectively.

YuppTV, an Over-The-Top (OTT) provider for South Asian content, recently announced its tie-up with Future Today. As part of the move, YuppTV will showcase Future Today's kids (Happykids) and cookery (ifood.tv)-related content to global users on its YuppTV Bazaar platform.

iFood TV is a multi-platform video channel for food and cooking content. Happykids is a YouTube channel that entertains and educates kids of all ages with music, stories, and activity guides.

Speaking on the partnership, Udaynandan Reddy, founder and chief executive officer, YuppTV, says in a press release, "YuppTV Bazaar was launched as the perfect destination for today's digital viewership to consume the most curated, high-quality video content in their preferred genre."

He further adds, "Following the association, we would be introducing exclusive culinary and kids' entertainment content on our platform. We are confident that the new additions will further entertain and indulge our users."

Talking about the partnership, Vikrant Mathur, co-founder Future Today, says in a press release, "We are excited to be partnering with

YuppTV to make our premium content available on its platform. With our content now available on YuppTV Bazaar, YuppTV users will not only be able to view the recipes, preparation techniques, and how-to guides for their favourite cuisines, anytime, anywhere, but also keep their kids happily entertained while they are cooking."

YuppTV Bazaar is a novel initiative from YuppTV, which serves as a digital marketplace for premium video content creators to upload, share, and monetise their creations. The platform curates and hosts high-quality video content across various genres such as education, short films, web series, and trailers. The iFood TV content can be viewed through the YuppTV app on smart TVs, smart phones, tablets, and PCs.