Zopper.com assigns media duties to Madison Media

The account size is estimated to be Rs 50 crore, claims the agency.

Madison Media has won the media mandate of Zopper.com, which claims to be India's largest hyperlocal marketplace. According to the agency, the account size is estimated to be Rs 50 crore. The agency's Delhi office will work on the account.

Commenting on the win, Vikram Sakhuja, Group CEO, Madison Media and OOH, says, "It is a proud moment for us to win Zopper. Targeting remains one of media's greatest opportunities and it will be exciting to unleash this capability in a hyperlocal retail context."

Harneet Singh Rajpal, chief business officer, Zopper.com, adds, "Zopper has established itself as a leading brand in the hyperlocal space in a very short span of time. Our intent is to make the existing retailer ecosystem in India participate in the e-commerce journey and benefit from it. We believe that bringing together the offline and online worlds will create a unique e-commerce model 'Made for India'. It will create immense value for customers and retailers alike. To achieve this, we are partnering with agencies which can do really innovative work. Madison has proved time and again that it can add great value to media requirements of a brand. I am sure that Madison's strength in understanding clients' needs, developing innovative strategies along with unmatchable execution will be a huge plus for Zopper."

Other recent account wins by the agency's Delhi office include Snapdeal, OYO Rooms, NACO, Cricbuzz.com, LeEco, SBI General Insurance, and Policy Boss.

Madison Media Group is part of Madison World which has specialist units in advertising, business analytics, out-of-home, public relations, mobile, retail, sports, and entertainment. Its clientele includes Godrej, ITC, Marico, Snapdeal, McDonald's, TVS, Raymond, Piramal Healthcare, Levi's, SpiceJet, Domino's, Max Life Insurance, Asian Paints, Pidilite, Tata Salt, Acer, Crompton, Indian Oil, Enamor, Gowardhan Dairy, and Café Coffee Day.