Viacom18 appoints Saugato Bhowmik as head of its Integrated Network Solutions business

He will continue to head consumer products along with his new duties.

The media and entertainment company Viacom18 has announced the appointment of Saugato Bhowmik as head of its Integrated Network Solutions (INS) business unit. INS develops brand solutions for consumers and live properties across music and entertainment genres. Bhowmik, who takes over the baton from Jaideep Singh who marks his departure from the company today, will continue to head the consumer products business line at Viacom18.

Sudhanshu Vats, Group CEO, Viacom18, is upbeat about Bhowmik's rich experience in marketing and consumer products. "His expertise in consumer products has enabled us to monetise various brand properties through successful merchandising and licensing partnerships. We are confident that his sharp marketing sense and ability to mine consumer insights will help grow the INS business further. I will also like to take this opportunity to wish (Jaideep) Singh the very best in his future endeavours," he says.

Vats further adds, "We are taking this opportunity to build a fully 'Integrated Network Solutions' business with consumer products BE Viacom18 and LIVE Viacom18 (the three properties which comes under INS business), managed synergistically by one team for the organisation."

LIVE Viacom18 has under its wing IPs (Intellectual Property) like VH1 Supersonic, MTV Bollyland, Nickelodeon Kids Choice Awards, Emerge, MTV Xtreme, and Comedy Central Chuckle Festival.