Viacom18 launches three new HD channels, Colors Kannada HD, Colors Marathi HD, and Colors Bangla HD

The network aims to provide premium viewing experience with the launch of the three HD channels.

Colors recently announced the launch of its three regional general entertainment channels in Hi-Definition (HD) -- Colors Kannada, Colors Marathi, and Colors Bangla. This is the first time that a regional GEC will add a Hi-Definition channel to its bouquet.

Announcing the launch of the HD channels, Sudhanshu Vats, Group chief executive officer, Viacom18, says in a press release, "When we brought the regional GECs under the Colors umbrella, we committed to raise the bar on regional content. This philosophy saw us attain pole position in the Kannada market, become a strong leader in the Marathi market, and connect with our Bengali viewers."

Vats further adds, "Interestingly, during this period, the regional markets have seen tremendous growth in consumer lifestyles. With the HD launch of our regional channels, we are once again raising the bar by provisioning for the premium viewing experience that the markets now crave."

Ravish Kumar - project head, Colors Kannada, Colors Bangla, and Colors Odiya, says in a press release, "We strive to offer varied content to our viewers without compromising on excellence, whether it is powerful storytelling, high production values, international reality formats, festival programming, or movie premieres. Our aim is to delight our audiences everyday with an entertaining and cohesive television viewing experience. The launch of our HD channels is yet another pioneering step in that direction."

Anuj Poddar - project head, Colors Marathi and Colors Gujarati, says in a press release, "Colors Marathi has consistently innovated and re-defined the entertainment landscape for Marathi audiences with its varied bouquet of shows and big scale events, while staying rooted to its culture. We are yet again playing a pioneering role and have upped the ante by being the first to provide viewers with the HD viewing experience."

Colors Kannada HD will be present on platforms that offer HD services in Karnataka such as Siti Cable Network, Den Networks, Hathway Cable and Datacom, Kable First India, Indusind Media and Communications, E-infrastructure and Entertainment (India), Bhima Riddhi Digital Systems, and V4 Media.

Colors Marathi HD is being launched on Airtel and Tata Sky initially and will thereafter be rolled out on both the direct-to-home (DTH) platform, as well as Cable.

Colors Bangla will be available across all MSOs where DAS has been implemented over platforms such as Cable and DTH