GEC Watch: Star Plus loses its No.1 position to Colors in Week 16

Naagin remained the most-watched show for Week 16.

BARC Data: Top Hindi 10 GECs of Week 16 -- April 16-April 22, 2016-HSM: NCCS All: Individuals: BARC India base - All India (U+R). (Impressions in 000s.)

In Week 16 of BARC's viewership data, Colors went on to grab the top spot pushing Star Plus to No.2 position.

Colors' gross viewership decreased to 670523 Impressions compared to last week's 674344. Star Plus lost viewership, going down with 628039 Impressions, from 700822 last week, while Zee TV, maintained its position at No.3, garnering a gross viewership of 539218 Impressions versus 554385 Impressions in Week 15.

FTA channel Sony Pal jumped up the ladder to take the No.4 position with an increase in Impressions to 531196, from 511913 last week.

Zee Anmol was at No.5 with 513643 Impressions compared to 489059 Impressions last week. Life OK plunged from No.4 last week (519305 Impressions) to No.6, with 452797 Impressions.

FTA channel Rishtey was at No.7 with 435574 Impressions as compared to last week's 456334 Impressions.

Star Utsav remained at No.8 position with 419544 Impressions (last week: 405153).

SAB TV was at No.9, with a gross viewership of 359090 Impressions, a dip from last week's 375739 Impressions.

Sony Entertainment Television stayed at No.10 with 278738 despite losing viewership (last week: 296067 Impressions).

Top five shows in Hindi GECs

As per select data (HSM: NCCS All: Prime Time (1800 - 2330 hrs): Individuals: BARC India base - All India (U+R). (Impressions in 000s)

Colors' Naagin remained the No.1 watched show with an average viewership of 15787 (last week: 16488).

Zee TV's Kumkum Bhagya climbed up to No.2 from No.3, with an average viewership of 11050 as compared to last week's 10663.

Star Plus' Ye Hai Mohabbatein, slipped to No.3 with an average viewership of 10502 (last week: 11026).

Zee Anmol's Jodha Akbar was at No.4, with an average viewership of 9692 as compared to last week's 10226.

Star Plus' Saath Nibhana Saathiya remained at No. 5 with an average viewership of 8857 (last week: 9612).