Havas Media Group India named integrated media AoR of MoneyView.in

The agency's Bengaluru office will handle the account

Havas Media Group India has been appointed as the media agency-on-record (AOR) for MoneyView.in, a money management app. The agency's Bengaluru office will work on the account.

Speaking on the appointment, Puneet Agarwal, co-founder, MoneyView.in, says, "The product that has already seen tremendous traction in the market. We recently launched our investment product feature that will take Money View to the next level, where users can manage, save and grow their money - all from within the app. Havas Media had a keen understanding of our business and displayed tremendous passion for it. Its 'Meaningful Connections Planning' process is scientific, insightful and I am sure will help craft compelling communication strategies for Money View. We are happy to be partnering with Havas."

Anita Nayyar, chief executive officer, Havas Media Group, India and South Asia, adds, "Money View fills a critical need gap in the digital financial eco-system by allowing the users to be in charge of their expenditure. This is a clear need of the hour. This win further consolidates our position as the destination agency for the new-age entrepreneurial clients.###

Mohit Joshi, managing director, Havas Media Group India, shares, "This is a brilliant win and further consolidates our position in the Bengaluru market. Our commitment towards developing a specialist offering for the new age entrepreneurial clients has been the key reason for our tremendous success in this space. We are pretty sure that 2016 will be a spectacular year for Havas on the back of an absolutely fantastic 2015."

Money View is a money management app which the company claims is trusted by over three million users. With an objective to drive financial fitness for all, Money View helps users stay within their budget by enabling them to track their expenses automatically while categorising their spending pattern. It further helps to keep a tab on monthly bill cycles and helps pay in a single click from the app. Unlike various other apps in the category, Money View is an intuitive application which processes SMS data securely for the user's overview, without any manual input.