Helios wins monetisation mandate for Fakt Marathi

The media agency currently manages ad sales duties of MTunes HD, EPIC and Living Foodz.

Helios Media has won the monetisation duties for the Marathi movie channel Fakt Marathi. The mandate will be effective from April.

Manish Singhal, managing director, Enter10 Television, says, "Fakt Marathi, which means 'Only Marathi', will be a dedicated 24-hour Marathi movie channel. It has been launched riding on the wave of the Marathi film industry's revival with many titles running successfully in the metros and multiplexes. We have full faith in Helios Media's capabilities in developing the right positioning for the channels in the advertiser market and extracting true value."

Divya Radhakrishnan, managing director, Helios Media, comments, "We had been analysing the need-gap in the TV landscape of India and identified the Marathi movie genre as having great potential. When we heard of Fakt Marathi, we understood the potential it had. We are confident that we will be able to drive the channel revenues to new heights."

Launched in 2011, Helios Media currently manages the monetisation mandates of channels MTunes HD, EPIC, and Living Foodz.