Spice Mobile awards its integrated media mandate to Havas Media

The account was won following a multi-agency pitch.

Havas Media Group India has won the Spice Mobiles media mandate. The win came post a multi-agency pitch. The integrated media mandate will include both traditional, as well as digital, including mobile duties. The account will be handled from the agency's Gurgaon office.

Commenting on the account win, Sriwant Wariz, general manager - marketing, Spice Mobiles, says, "This country is on the brink of a mobility explosion and Spice is in the forefront of this change. We believe Spice has made a meaningful difference to the lives of many Indian citizens and we feel Havas Media will be able to help us in this mandate. Its dynamic and entrepreneurial approach was in sync with our brand philosophy. "

Anita Nayyar, CEO, Havas Media Group, India and South Asia, says, "Spice is a great brand and we are privileged to be entrusted with its media mandate. Using our Meaningful Brands framework we will further enhance the relevance of the brand among its consumers. We look forward to this association."

Mohit Joshi, managing director, Havas Media Group, India, adds, "Havas Media's entrepreneurial approach has paid us huge dividends. Our Digital at the Core philosophy resonates with clients and provides meaningful communications solutions for them. Spice is an iconic Indian brand and we are proud to be associated with it".