OMD wins Telenor's media business

The agency will handle the business in India, Pakistan and Thailand, across both online and offline media platforms.

OMD has been awarded the media strategy, planning and buying duties for the Telenor Group, a mobile service provider, which claims to have over 200 million mobile subscribers. The win covers the markets of Thailand, India and Pakistan in Asia-Pacific, across both online and offline media platforms. The account is effective immediately.

India and Pakistan are new market wins, while in Thailand, the pre-paid category is an additional win for the agency. OMD Thailand has retained Telenor's post-paid business along with dtac - Telenor's subsidiary company in Thailand.

Commenting on the win, Stephen Li, CEO, OMD APAC, says, "The win is a fabulous start to the year and our teams could not be happier. We believe that in working with Telenor, it will give us the opportunity to create interesting, challenging and effective work in the changing marketing and media ecosystem. Leveraging our deep analytical capability, performance-based media channels, and media creativity, we look forward to drive tangible business results for Telenor."

OMD Worldwide is a media marketing specialist with more than 140 offices in 80 countries. It has been named as the Most Creative Agency in the World by the Gunn Report for the past 10 years, consecutively. The agency network is a unit of Omnicom Group, Inc. (NYSE: OMC), a global marketing and corporate communications company. Omnicom's branded networks and specialty firms claim to provide advertising, strategic media planning, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.