Colors TV to now air in New Zealand

Viacom 18's media distribution arm IndiaCast has partnered with Sky for this venture.

Colors has added one more region to its existing portfolio of 135 countries. It has now extended its presence to New Zealand. IndiaCast, the multi-platform content asset monetisation entity, jointly owned by TV18 and Viacom18, has partnered with Sky Network for the launch. Starting today, the Colors content library will be part of Sky's foreign language subscription channel line-up.

The Colors bouquet of offerings includes a combination of fiction dramas, non-fiction, reality shows, live events and blockbuster movies.

Raj Nayak, chief operating officer, Colors, says, "As the channel launches on Sky in New Zealand, it strengthens our belief that our programming line-up provides not only Indian viewers, but also international audiences with entertainment avenues in sync with their sensibilities and preferences."

Anuj Gandhi, group chief executive officer, IndiaCast, adds, "Our association with Sky enables us to reach out and further strengthen our footprint with content that engages and entertains."

Commenting on the association, Megan King, director of content strategy, Sky, says, "Colors offers superb Hindi entertainment content, and its inclusion in our foreign language channel line-up helps bring this culture closer to home here in New Zealand."

To create awareness about the availability of Colors on Sky in New Zealand, IndiaCast plans to cross-promote the inclusion of its new feed extensively across its network brands, on-air and online.