Radio City launches creative agency AudaCITY

The agency will also provide media planning/buying solutions to brands.

Radio City has launched AudaCITY, a creative-cum-media agency The radio station intends to 'Be Heard', which also happens to be its catch phrase.

The newly-formed agency will provide creative and media solutions for radio, print, outdoor and BTL platforms. The agency, which will be headed by Kartik Kalla, national programming and creative director, Radio City, will have a staff strength of 25, across all Radio City and Radio Mantra markets in India.

According to the press note sent by Radio City, the agency will provide superior audio/sonic branding/mogos (musical logos) and brand solutions for brands.

Commenting on the launch of AudaCITY, Abraham Thomas, CEO, Radio City, says, "This is a specialised creative client solution agency with access to an entire pool of handpicked talent. It is for clients who want to get their brand heard in the cacophony of the marketplace."