Madison Media bags Policy Boss/Landmark Insurance business

The account will be handled from the agency's Mumbai office.

Madison Media has won the media mandate for Policy Boss /Landmark Insurance Brokers. The account, which was won following a multi-agency pitch, is expected to be a multi-crore one, with an estimated spend of over Rs 40 crore. The account will be handled from the agency's Mumbai office by Madison Media Sigma.

Commenting on the decision to have chosen Madison Media, Susheel Tejuja, managing director, Policy Boss/Landmark Insurance, says, "Madison has helped establish world class brands in India and we are happy to associate and avail its experience in building our brand."

Expressing his views about the account win, Vikram Sakhuja, Group CEO, Madison Media and OOH, adds, "We are delighted with this new win and look forward to work and build Landmark Insurance's online brand in the highly competitive online insurance space."

The agency's other account wins in 2015 include PepperTap, Snapdeal, OYO Rooms, Shaadi.com, Viber, METRO Cash & Carry, CricBuzz.com, Amul Hoisery, DHFL, Zigy.com, DHFL, ILoveDiamonds and Bandhan Bank.

Policy Boss/Landmark Insurance Brokers deals in car, health, term, travel, home, office and marine insurance. The company claims to have a presence in 19 cities and cater to more than 3,00,000 customers since its inception in 2003.

Madison Media Group is a media agency that handles media planning and buying for clients such as Godrej, ITC, Marico, McDonald's, TVS, Raymond, Piramal Healthcare, Asian Paints and SpiceJet.