PepperTap assigns media duties to Madison Media Plus

The account size is estimated to be between Rs 75-100 crore.

Madison Media Plus, a part of the Madison Media Group has won the media mandate for PepperTap. The account size is estimated to be between Rs 75-100 crore. The account will be handled from the agency's Delhi office.

Commenting on the win, Tahseen Quadri, vice-president, marketing, PepperTap, says, "With Madison's credentials and impressive track record, I'm confident that it is the perfect team to help PepperTap create a successful brand. I have full faith that Madison's capabilities align perfectly with the brand's vision and growth strategy."

Expressing his thoughts about the recent win, Vikram Sakhuja, Group chief executive officer, Madison Media and OOH, adds, "I am delighted to partner with one of the most exciting new companies in the high-growth business of online grocery. I have been a satisfied PepperTap customer and would now love to partner with it in building this category and market leadership."

PepperTap is a Gurgaon-based on-demand grocery delivery service. Founded by Navneet Singh and Milind Sharma, PepperTap has been in operation since November 2014.