GoDaddy appoints MEC as global media AoR

The appointment is part of GoDaddy's strategy to create a personalised marketing experience for small business owners.

MEC has won the integrated media mandate for global technology provider GoDaddy. The agency will handle GoDaddy's media and digital analytics, and will provide business insights globally.

The company has been working with MEC in India and the UK since March 2014. The new agreement will now take their association to global markets. The business will be led out of MEC New York, with support from its San Francisco office.

Commenting on the development, Phil Bienert, chief marketing officer and executive vice-president of digital commerce, GoDaddy, says, "Our decision to move GoDaddy's media business to MEC is a natural step as GoDaddy expands its business globally. We looked for a strong partner with local media expertise and global technology and tools to help drive forward our efforts to reach small businesses at the right time with the right medium. MEC shares our passion and vision for delivering locally-relevant, targeted messaging to connect with people worldwide."

Marla Kaplowitz, CEO, MEC North America, says, "GoDaddy is a brand that has been bold in both its approach and determination to reach and engage its customers. We are energised by the company's ambitious drive globally and excited by the challenge to deliver creative media solutions built for today's digitally-enabled world."

Currently, GoDaddy serves more than 13 million customers in 42 markets across 37 countries around the world. With headquarters in Scottsdale, the company has facilities across 14 other locations in the US. Globally, it is present in countries like Australia, Brazil, Canada, India, Mexico, Singapore, Netherlands and the UK.