The subscription entails daily, weekly or monthly access to the network's library of movies.
Sony LIV, Multi Screen Media's (MSM) digital video entertainment brand has forayed into the movies subscription service.
An official statement says, "Sony LIV will let consumers stream all mega blockbuster movies at a very nominal price. The service will be accessible to consumers through its website www.sonyliv.com or via the Sony LIV app available on Google Playstore (for Android users) and Appstore for (iOS users). With the latest and a vast range of movies from across the genres, users can pay for the subscription through multiple e-payment options such as credit card, debit card, internet banking and direct billing services."
Uday Sodhi, executive vice-president and head, digital business, says, "The movie subscription service is a convenient and affordable way for film lovers to enjoy their favourite blockbuster hits on their preferred digital devices. We have a wide assortment of cinematic treats on offer that users can access in a single click." According to Sodhi, the different subscription models ensure that viewers pay as per their consumption levels. "The move is targeted towards making the digital platform the only destination that consumers need to turn to in order to fulfil the entire spectrum of their entertainment needs," says Sodhi.
Apart from this new movie library, Sony LIV's content offerings range from 'catch-up with shows' to sports, music and original exclusive series.