GroupM's CVL Srinivas named RSCI chairman

He takes over from Hormusji Cama.

Readership Studies Council of India (RSCI) has announced that CVL Srinivas, CEO, GroupM South Asia, has been nominated as its chairman for a period of two years with immediate effect. He takes over from Hormusji Cama who was chairman of the council for the past two years.

RSCI was set up when the Audit Bureau of Circulations (ABC) and the Media Research Users Council (MRUC) agreed to undertake joint readership studies as equal partners. The RSCI is governed by a 20-member managing committee consisting of publishers representing the print media, representatives of advertising agencies, as well as advertisers. The managing committee of RSCI sets up the technical committee to work on the IRS. In a recent development, N P Satyamurthy was made the head of the technical committee to work on the new IRS.

Speaking on Srinivasan's nomination, Shashi Sinha, chairman, ABC, says, "From an ABC standpoint we are delighted that Srinivasan has taken over as chairman RSCI, as there can't be a better person with this stature to guide RSCI, especially as we kickoff IRS 2016."

Commenting on this development, I Venkat, chairman, MRUC, says, "Srinivasan brings over two decades of rich and varied experience in media planning and buying, having worked in some of the best known agencies. I am confident that he, ably assisted by Satyamurthy, will help us bring out an improved IRS 2016 with a 3,30,000 sample, the largest such study anywhere in the world."

Srinivasan was until recently, the chairman of MRUC. He stepped in to complete the term of his colleague Ravi Rao who moved to Dubai in May 2015.