Gandhi will work on portfolio growth and will report to chief sales officer, Times Network.
Times Network has appointed Rasesh Gandhi as cluster sales head for news comprising Times Now and ET Now. Prior to joining Times Network he was vice-president, sales, at BCCL Response. A statement says that in his new role, Gandhi will work closely with the company leadership in a bid to ensure that the portfolio grows manifold. The news ad sales team will directly report to him, while he will report to the chief sales officer of Times Network.
"Gandhi's association of almost two decades with The Times Group, and specifically Times Response, gives him an extra edge, particularly now, when Times Network has established itself as a strong leader bringing top-end audiences to advertisers. His experience in representing our prime print brands, coupled with his tremendous understanding of sales, will be crucial in our endeavour to right-price our news brands. It is our pleasure to welcome him on board," says M K Anand, managing director and CEO, Times Network.
Prior to joining Times Network, Gandhi was vice-president - sales, at BCCL Response, where he helmed verticals such as auto, FMCG and real-estate. He was part of the special task force, and played an instrumental part during the launch of Zoom TV. He's also had short stints at Home TV, Radio City 91.1 FM, and HCL-Hewlett Packard.
Commenting on his new role, Gandhi says, "I'm pleased to be an integral part of the television division of The Times Group. My long association with the network will be a boon for me in understanding the network goals and driving strategies. I look forward to contribute to my fullest."