Maxus appoints Vidur Patney as national director, experiential marketing; Pooja Verma to head Maxus ESP

Patney was previously associated with Globox Media as founder of a start-up experiential marketing company, while Verma was director, marketing and communication at Make-A-Wish Foundation.

Global marketing communications consultancy Maxus has appointed Vidur Patney and Pooja Verma as national director, experiential marketing, and head of Maxus ESP, respectively.

Patney joins Maxus from Globox Media where he was the founder of an experiential marketing company. He brings with him over 18 years of experience, having worked with Dentsu Communications, Encompass Events, and 212 Traders.

Verma, on the other hand, for nearly a decade-and-a-half, has been involved in building engagement as part of content strategy through communication, branding, marketing and citizenship initiatives at Disney, BASF and Make-A-Wish Foundation.

Commenting on the new appointments, Kartik Sharma, managing director, Maxus South Asia, says, "The appointments of Patney and Verma reflect Maxus' commitment to attract the best and brightest talent to our agency. They are both reliable leaders with robust backgrounds in experiential marketing and content marketing, respectively. Both will fit well within our strongly established client-driven and marketing culture and will surely achieve even higher success with Maxus."

"The media landscape is possibly at its most dynamic state today. It's a time of rapid and big changes. With the vision that Maxus has, and the kind of work they do, my decision-making became that much easier. Maxus is going from strength to strength; I'm excited to be a part of this growth-oriented organisation while we achieve greater heights of success," says Patney, elaborating on his new role.

Talking about her new appointment, Verma notes, "Maxus ESP is in a unique position to tell our clients' stories through differentiated content and associations with leading entertainment, sports and live properties. As Maxus ESP gears up to the next level, I am privileged to lead this award-winning team in its mission. I look forward to utilise all that I have learnt working with multinational brands in enabling the team to build an imaginative and successful body work for our clients."

Maxus is a marketing communications consultancy that helps marketers build profitable relationships between consumers and their brands. They combine the disciplines of communications planning and customer relationship marketing to deliver Relationship Media, a next generation model, powered by creative media thinking and sophisticated, real-time customer data.