Maulshree Joshi joins Motivator as national creative director

She has been with GroupM as creative head (content) since November 2007.

Motivator, a media agency from the GroupM stable, has appointed Maulshree Joshi as national creative director. She will report to Rabe Iyer, MD, Motivator and work closely with business teams and senior client leads. For the record, Joshi has been with GroupM since November 2007 as creative head (content), GroupM.

Says Iyer, "Maulshree comes in with a unique advantage of creative craft and a decade of experience, working with planners, traders, media owners, creative artists, directors, visualisers, digital communication planners, mobile specialists, CRM experts and expert data analytics personnel in the top agency network of India. Our endeavour is to consistently execute creatively, ideas for our brands on the back of our data centricity and globally backed grasp of the emerging digital world; Maulshree is best poised to contribute to it."

Commenting on her new role, Joshi adds, "Today data and content are the two key pillars of any successful brand communication and I have been fortunate to work with clients who were the early-adopters to acknowledge the importance of content. I am now immensely delighted to be a part of Motivator and looking forward to contribute 'content-fully' towards its aggressive growth in the industry."

Her highly lauded, awarded campaigns and initiatives include the scripting of GroupM's first AFP show Mallika-e-Kitchen and conceptualisation of the 'Boost Sachin Anthem', achieving the fastest ever million digital views of any branded content in India so far. She has also scripted India's first virtual reality show on DD - Alpenliebe Magar Ke Nagar. She has further been awarded the PepsiCo Star for radio campaigns by Pepsi.

Motivator claims to be one of the fastest growing agencies in India on the back of integrating multiple disciplines and practices. The agency's current client base includes Havell's, Honda Cars, Redington and Ingram, Himalaya Consumer Division, Ola Cabs, Essilor, Yamaha, LIC, Hungama.com, Bajaj Finserv, Kalyan Jewellers, Pepperfry.com and Hike Messenger.