HD edutainment channel Da Vinci Learning launched

The channel, born out of a partnership between Da Vinci Media and The Quint, will have programming for the entire family.

Da Vinci Media, which is entering the Indian market with a joint venture (50: 50) between Da Vinci Media GmbH and Quintillion Media, has formally announced the launch of an HD edutainment channel called Da Vinci Learning.

Founded in 2007, Da Vinci Media, headquartered in Berlin, is an independent media group. The company offers quality fun educational TV programming from around the world through its TV channel Da Vinci Learning, as well as various multimedia educational platforms. It claims to have a global footprint extending across 100+ territories spanning three continents. The Quint is a digital venture founded by Indian media veterans Ritu Kapur and Raghav Bahl. The joint venture aims to give Indian viewers a complete horizontal digital multimedia educational platform spanning multiple screens and devices.

Da Vinci Learning is targeted at the 6-12 year olds and their families; the channel aims at offering programming and content that makes "astounding scientific ideas understandable, arouse curiosity, spark conversation and motivate viewers to continue uncovering the mysteries of the universe."

Speaking at the launch, Ferdinand Habsburg, founder and CEO of Da Vinci Media, said, "India has always been a key priority market for us, and the time has now come to showcase our differentiated programming, aimed at triggering creative young minds bubbling with talent and curiosity to do more. Our association with The Quint will help the channel to effectively increase and strengthen our foothold in the country by offering meaningful and creative content to the Indian audiences."

The channel's programming covers a wide array of topics, ranging from physics and chemistry to history and nature, and makes complex subjects understandable in an entertaining way. An official statement says, "Da Vinci Learning turns TV watching from passive observation into a meaningful experience, helps children develop various skills early, encourages older viewers to keep asking questions and invites families to take their learning journeys together."

Talking about the launch, Raghav Bahl, co-founder and chairman of The Quint, says, "While Da Vinci Media brings expertise in knowledge-based programming content, this joint venture helps us to further expand, drive synergies and diversify our digital content portfolio''.

Ritu Kapur, co-founder and CEO, The Quint, says, ''The Quint will help consumers access Da Vinci Learning content through its digital distribution capabilities. I am confident that the differentiated content of Da Vinci Learning will bring about a transformation in the knowledge and education based content space in India, and I look forward to seeing this transformation take shape''.

Mohit Anand, managing director, Da Vinci Learning, India, adds, "Arousing the curiosity of our viewers is our mission and we take pride in offering completely safe, non-violent, soft skills-based knowledge programming for the whole family. This has been our USP and we believe that there is a huge demand for such content in India as well. Our commitment is to find the best knowledge programming and make it available to Indian viewers because we understand the rush of inspiration, the thrill of discovery and the pleasure to know.