DDB MudraMax wins PNB Housing media mandate

The agency will drive the brand's ATL, OOH and experiential marketing activities.

Following a multi-agency pitch, DDB MudraMax has been appointed as the media AOR by PNB Housing. The agency will drive the brand's ATL, OOH and experiential marketing activities.

Speaking about the appointment of DDB MudraMax, Shaji Varghese, general manager and business head, PNB Housing Finance Limited (PNBHFL), says, "We were impressed with the agency's thinking, integrated team offering and the passion it demonstrated. We are looking for innovative marketing solutions from this partnership. With its expertise and pedigree in media planning, we hope to get good mileage and returns on media investments."

Says Amita Karwal, executive vice-president, DDB MudraMax, on the appointment, "We look forward to work with the PNBHFL team. Its clarity, dynamism and professional approach to business makes it a prestigious partner."

An official statement says that PNB Housing is the fifth largest housing finance company in terms of loan asset size, and is also the second largest in terms of deposit book. It has a robust network of branches spread across the country.