B4U launches its new media venture

The new company will provide sales, marketing, research, distribution and traffic management services.

B4U, the Bollywood-centric film and music-centric television network, has announced the launch of B4U Media Ventures Private Limited. C F Moses, who heads the sales vertical of B4U Network channels, will lead the new business venture.

The new company aims to provide a one-stop media-related solution to broadcasters and other new media players in India and overseas. It will provide sales, marketing, research, distribution and traffic management services.

Speaking on the new launch, Sandeep Gupta, CFO of the B4U Group Companies in India, says, "The group has evidenced growth in revenues since Moses took over as the head of sales. We believed in the team and it has delivered yet again. I am confident that Moses and his team will be able to identify and address the primary issue of revenue for any broadcaster."

An official statement claims that the venture has been well received by people in the fraternity, and a few broadcasters have shown keen interest in signing up for specialised services. The company says it is negotiating with some niche channels which propose to launch in India.

Commenting on his new responsibility, as CEO, Moses, says, "I am extremely thrilled with the new opportunity. I am thankful to the management for placing their faith in me and my team and giving me the responsibility to continue with their business. This would not have been possible without the team, especially Amar Dixit, VP North/East and Shrikrishna Prabhu AVP, West. I look forward to this exciting and challenging assignment."