Maxus' Rajiv Khurana joins Motivator

Khurana joins Motivator as national head, business development and partnerships.

Motivator, a media agency from the house of GroupM, has appointed Rajiv Khurana as the national head of business development and partnerships. In this role, he will actively work to build business development programmes and identify strategic business verticals and categories that the agency's local offices can take forward. He will report to Rabe Iyer, MD, and V Narayanan, chief growth officer, for the roles of national head and general manager, respectively.

With over 19 years of experience across business, advertising and media, he also joins Motivator as the general manager for the Northern region. In his previous role as a client leader at Maxus, he was successful in leading a portfolio of brands such as Paytm, Unicharm, Max Bupa, TV Today group, Air France and Nikon. He further won many successful businesses and conceived the four-year-old BCCI Paytm association.

Commenting on the development, Iyer says, "Motivator leanings are towards delivering business performance for our clients. Khurana fits that line of thinking well, both with his varied experience, as well as his ability to lead change. We look forward to his addition on the team."

V Narayanan says, "It's great to have someone of Khurana's calibre on board. We value his sense of initiative, business thinking and his rich skills set, which will help transforming our product offering to our clients."

Speaking on his new role, Khurana states, "Motivator is one of the fastest growing agencies within GroupM. They have a local offering full of potential, a strong client portfolio, a rich culture and great people. I am excited to join the team and closely collaborate to achieve greater heights for the company."

Prior to joining Maxus, Khurana has worked as the vice-president, MEA, at Dentsu. He has also been part of Grey Worldwide (MC) as regional planning director, amd MENA and Mindshare as business director. Some of the other major accounts he has handled in the course of his career include Airtel, Nokia, Honda, Pepsi Foods and Maruti Suzuki.

Motivator's current client base includes Havells, Honda Cars, Redington and Ingram, Himalaya Consumer Division, Ola Cabs, Essilor, Yamaha, LIC, Hungama.com, Bajaj Finserv, Kalyan Jewellers and Hike Messenger.