Mindshare bags the Media mandate for Byju's Classes

The account will be handled by the agency's Mumbai office.

Mindshare, a full- service media agency, and part of GroupM, has been appointed the media duties for Byju's The Learning App. The account will be handled out of the Mumbai office of the agency. Mindshare is a part of GroupM.

Byju's Classes is a subsidiary brand of Think and Learn. It was founded by Byju Raveendran, who is currently the CEO, and is backed by Sequoia Capital and Dr Ranjan Pai and T V Mohandas Pai of the Manipal Group. Within two months of the launch, the app claims to have gathered over two million users.

Commenting on the win, Prasanth Kumar, CEO, Mindshare South Asia, says, "We are extremely glad to associate with Byju's Classes. With the growth seen in the digital industry, we are channelising our services and talent towards frameworks and tools that include adaptive and real- time marketing, giving our clients the edge in an ever-evolving media market."

Raveendran says, "Mindshare demonstrated its ability to transform consumer understanding in to a strategic vision for the brand and bring it alive through their original thinking framework. This partnership with Mindshare will definitely be a positive one and we look forward to build Think and Learn as the largest online education institution".