The duties will include traditional, digital and mobile solutions.
Bangalore based 'idea' shop Happy Creative Services has bagged the creative and communication mandate for online travel community, HolidayIQ.This win comes close to the agency's recent announcements of winning the creative and digital mandates for hyper local discovery platform LookUp and the amusement park brand Wonder la.
Commenting on the creative partnership Diptakirti Chaudhuri, CMO at HolidayIQ says, "Holidays are a happy - pun intended - experience and HolidayIQ is in the business of making them perfect. We plan to communicate our offering - holiday reviews, information and options - to a large number of Indian travellers and be the first stop in their holiday planning. We are looking forward to working with Happy Creative Services, a creative powerhouse known for their stellar creds in building digital brands."
On the association with HoiidayIQ, Kartik Iyer, co-founder and chief executive officer adds, "Creating a category is always fun and exciting. HolidayIQ has been in this business, that too ahead of its time in India. Now it's our job to take the magic of the brand to its consumers. The travel and holiday category is growing year on year, pushing the importance of holidaying for every kind of consumer. Unearthing the little joys of all trips, no matter how big or small, is at the core of it all. We look forward to creating some great work on the brand."